Brand Coupon Network provides online coupon solutions for Food Lion

Metairie, LA August 12, 2004 -- Food Lion, one of the nation's largest grocery retailers, has entered into an agreement with BCN - the Brand Coupon Network (www.BrandCouponNetwork.com)- to provide consumer-printable coupons through weekly email broadcasts. This solution offers Food Lion the capability to target name brand and private label offers to loyalty card shoppers, redeemable only at Food Lion stores.

Utilizing technology specifically designed by BCN, Food Lion motivates consumers thereby increasing store traffic. "Part of our strategic plan is to find better ways to serve customers by giving them the right mix of merchandise and offers," said Bill Thomas, director of marketing at Food Lion, in a statement. "We pride ourselves on being responsive to customer lifestyle changes, and we know the Internet is growing in importance in their lives. We are pleased to make Internet couponing available to them."

BCN, working with Big Foot Interactive, distributes Food Lion's email broadcast program and is in the process of rolling out similar programs for other major retailers. "We are about to see an explosion in the online CPC industry. Brands and Retailers are becoming less risk adverse and realizing that the Web is a growing medium with unlimited interactive potential" states Dan Abraham, BCN's Founder. "There has never been a better opportunity for brands and retailers to develop a one-to-one relationship with consumers. They can now, online." Mr. Abraham, with over 30 years of conventional marketing experience, is a newly elected member to the Board of Directors for the Association of Coupon Professionals. Abraham continued, "Prudent marketers are starting to appreciate BCN's complementary approach to bolster the effectiveness of their FSI, TV and direct mail campaigns."

About Food Lion
Food Lion LLC is a subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE:DEG). Food Lion operates more than 1,200 stores and employs approximately 73,000 associates, delivering "Extra Low Prices" and service to its customers, in 11 Southeastern and Mid-Atlantic states. Food Lion stores offer more than 28,000 different products.

About Brand Coupon Network
Brand Coupon Network, LLC (BCN) is a leader in the burgeoning consumer-printable coupon (CPC) industry, providing solutions which complement conventional brand promotions and capitalize on the speed, control and distribution ability afforded by the Internet.

Inquiries on BCN should be directed to Dan Abraham at 1-877-7COUPON or dan@brandcouponnetwork.com.                                                                
                             



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