The Redeeming Value of Web Coupons on Fundraising

New Orleans, LA February 5, 2004--Having weathered the slings and arrows of erroneous reports regarding Internet coupon fraud, BCN (www.BrandCouponNetwork.com), a Metairie, Louisiana-based marketing / technology company, has developed and launched an innovative, secure solution to fundraising online.

For years, worthy causes - schools, charities and churches - have depended on solicitation and donations to survive. BCN's tech solution enables these causes to participate in the $70 billion brand promotions industry, sharing in revenue generated through their coupon redemption.

"Our programs, www.MoreforSchools.com, www.CouponsforKIDS.com and www.CouponsforChurches.com, are specifically designed to be a win/win. Supporters benefit from coupon savings on products they buy. The brands sponsoring the coupons move more products, increase their market share and build terrific consumer loyalty. And schools, churches and charities participate in a fundraising program with limitless potential," stated Dan Abraham, CEO and Founder of BCN.

Abraham continued, "Surveys indicate that 90% of Americans would support schools, charities and churches more if they could. With our program, supporters, regardless of their station, can do exactly that. They can further support their causes by using the coupons provided by our brand sponsors and benefit while doing so."

BCN distinguishes itself through philanthropic distribution and its redemption-only revenue model. Revenue is shared on coupons actually redeemed as opposed to those merely printed out. Currently only a few vendors provide free national brand coupons online, CoolSavings.com and SmartSource.com. Both currently charge brands on a per-print basis.

Major brands currently leverage fundraisers to build loyalty and move product. General Mills, through Box Tops For Education, generated over $90 million to schools in 2002. Campbell's Labels for Education has generated over $100 million in equipment to schools over the past 27 years. The Entertainment Coupon Book has purportedly generated over $90 million to schools through its fundraising sales. BCN is the first online approach to fundraising, which capitalizes on coupon redemption.

"Our schools are in desperate need of a program like this," commented Jeanne Monte, principal of Jefferson Community School in Metairie, Louisiana. "We do all kinds of fundraising during the year but it just isn't enough. And people get tired of being solicited for donations or hounded to buy something. With www.MoreforSchools.com, our supporters get free coupons and save on the products they buy. We get money from their coupon redemption. Our teachers don't have to fuss with labels and box tops. The BCN approach really just makes sense for us."

Several States are currently considering BCN's cutting edge program to support their schools. Major brand sponsors are being contracted and the programs should be in full swing nationally by the end of the second quarter of 2004.

For more information: http://www.brandcouponnetwork.com or
Contact: info@brandcouponnetwork.com
Phone: 504.780.7076




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